Constant Contact Workshop
Date and Time
Tuesday Feb 23, 2016
9:00 AM - 4:00 PM PST
February 23, 9 a.m. until 4 p.m.
Location
Chamber of Commerce boardroom
31919 1st Avenue South, Suite 202
Fees/Admission
$149
Register here
Description
This workshop will cover email marketing best practices that have been proven to increase opens and clicks within emails. Once best practices are covered we will work together building an email implementing best practices. You will leave with a full understanding of how to build an effective email in order to increase engagement within your emails.
Agenda:
During this course we'll cover:
- Creating and Branding an Email with:
- Company Colors, Logo & Contact Information, Social Media Buttons, and Links
- Best Practices and Ground Rules for Creating Content
- Creating Engaging Content in Your Email like Buttons, Videos, and Linking
- Getting your Email Noticed in the Inbox with Subject Line and Preheader Text Tips
- Segmenting and Target Marketing Strategies
- Use of the Contact Management Interface
- Uploading and Managing Contacts
- List Growth Tools and Strategies
- Analyzing Email Reports
Who Should Attend?
This course doesn't particularly target beginner versus advanced email users. There is content throughout the course for both beginner and advanced users. Use the course as an opportunity to freshen up your skills and learn what you may have missed when teaching yourself how to use Constant Contact, or use the course as a way to onboard yourself into using Constant Contact as a new user. Regardless of experience level, everyone leaves the day with plenty of takeaways.